If having a progressive, sabermetrically-inclined front office isn't enough for you to want to root for the Rays, then maybe building an entire fan experience around the fact that you want to be able to play this video at games is.
More Cowbell - The most popular videos are here
How is that not awesome?
And yes, I made this post just because I felt like posting that clip. But I would like to think I tied it in nicely.
P.S. Any of you notice that videos weirds out posts? Things like comments don't show up. Oh well.